Companies don’t have creative problems; they have commercial ones.
THE ISSUE
Beautiful branding never solved anything.
Business issues reside in product, pricing, distribution, innovation, or sales and have nothing to do with styling.
With a working definition for brand that barely goes beyond logos and fluff, it’s no wonder the board has dropped it from their agenda. We believe brand is separate to branding. Strategically more material; operationally more complex; capable of bringing the business together behind one singular aim.
Brand should be the organisation’s economic flywheel, affecting every way it makes money. The only defence the P&L - and the culture - has against commoditisation.
CLIENT SOLUTIONS
We believe brand is separate to branding
Our mission is to get brand back in the boardroom.
Proving it has the power to transform business inside and out. Increasing preference, strengthening pricing power, growing enterprise value.
With a mix of skills in digital, technology, e-planning and functional integration we refresh the brand and extend it's function to be more relevant for today and to make ready for the future. Unlocking a brands commercial power isn't always comfortable, it can mean rewriting the story of the company to be fit for the digital world we live in.
At Chase London we start with the business and the customer, finding the path of least resistance to delivering the true promise of the company.
The results can be seen in adjusting the positioning of Peppa Pig for Hasbro and eOne to increase brand affinity to mums and caregivers across the EU and USA. It's evidenced in the coming of age project for FactFinder across the EU owning personalised search for top stores and scaling the UK's latest and best Supermarket Loyalty Program for hardworking families. Asda, Pounds, not Points.
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CASE STUDY BRAND IP
#PeppaPower
#PeppaPower is the strength pre-schoolers get from their first best friend, Peppa. Learning how to be brave, making new friends and being kind to their new classmates. Teenagers had girl power, threenagers have Peppa power.
Activate IP strategically across channels and touchpoints.
Brand Power in Action: How Brand IP Drives Market Dominance
Pounds not Points.
As the regional test progressed The Chase conducted qualitative and quantative research, delivered at the end of that year. The program was then scaled up from January to August 2022.
FactFinder is Europe's leading product discovery platform. They needed a complete rebrand to reflect their maturity as a business and their pioneering position as the AI innovator in the field of search.
